Through this donation we support the improvement of the living standards of the farmers and their communities
Sjaak Kranendonk, Managing Director SPAR Netherlands, awarded a cheque for €5,000.00 to Peter d’Angremond, the director of the Max Havelaar institution. During the Fairtrade Week, €0.25 was donated to a housing project in the Columbian district of Magdalena for every sale of an assortment of Fairtrade products.
This new fundraising idea came about as a result of Fairtrade Week. SPAR decided to set aside €0.25 from the sale of each pack of Fairtrade coffee, tea or bunch of bananas. Mr Kranendonk said “through this donation, both ourselves and our customers support the improvement of the living standards of the farmers and their communities. This fits with the objective of Fairtrade which has this as one of its own goals, but the additional funds will help, thanks to the support of our customers.”
In the Magdalena Region in Colombia there are six co-operatives of banana growers allied to the Fairtrade movement. The farmers work in three locations: Riofrio, Orihueca and Guacamayal. There are a number of homeless elderly residents in the villages and the co-operative plan to use the money which was donated by SPAR to house them. In addition, they plan to provide meals and encourage them to grow their own vegetables in community gardens, supported by professional growers.
SPAR strives for sustainability at all levels. Included in this is the improvement of the living environment in villages and small towns in the Netherlands as well as those far away. “We are actively working together with our suppliers to provide sustainable neighbourhood supermarkets,” said Sjaak Kranendonk.